Some marketing isn’t meant to be fast acting. Some marketing is very difficult to gauge whether or not it worked or didn’t, especially if you’re expecting a huge surge in business. Let’s take a look at duratrans printing to better explain this.
Duratrans give you a strong presence in the marketplace. This is the purpose of them. If you get a lot of duratrans printing done you can get your company name spread out over a wide area. Now, on most occasions that I see a duratrans it doesn’t always make me want to immediately go out and buy something from a place.
Sometimes I need to see a duratrans multiple times before it really sinks in, or the duratrans just gets me to remember a companies name, and it isn’t until I need to buy something from them that I’m going to bother coming.
I’m far from alone, and this is the very thing that duratrans are supposed to do. They give you a strong presence but they don’t always get an immediate sale. If placed in the right location you’re helping to get your company name stuck in a person’s mind, but what if months pass before they actually buy something from you? Was the duratrans marketing campaign successful?
Yes, it did exactly what it needed to, but how do you measure something like that? This is one of the more difficult parts of duratrans printing. I have noticed that many companies using a lot of duratrans specifically make duratrans advertising sales. I suspect this is to help them gauge the success.
This might be a good way to initially figure out if you have the right locations. Put up a duratrans for a sale and see what responses you get. If you get what you want than put more generalized duratrans next time.
Marketing can be tricky, and it can be nerve wracking waiting to see those sales start coming. Know what kind of marketing you’re using and how fast it takes to really work. You don’t want to write something off as a failure just because it took longer to get you sales than you were expecting.